The reason you participate in trade shows is simple - to promote your products in a way that engages visitors, generates leads, and creates sales.  In all of the preparing you’ve done, it’s easy to overlook details related to displaying your products. That’s why we’ve come up with 6 tips below for presenting them

Your booth signage needs to be instantly recognizable as yours and enhance the image of your brand. Signage is one of the first things attendees will notice, so leaving signs until last or failing to give them the same consideration as your other booth components is a costly error. Design for the Space You Have

Like many companies who participate in expos and conferences you’ve been approached by someone trying to sell you a tradeshow exhibit booth. They range in size, capabilities, and reputation - from the guy working out of his garage or mom’s basement to small, local businesses operating out of a little warehouse to well-known national or